Navigating the Airport of Tomorrow

Posted on 30 March 2011 by Norm Rose

Source: Amadeus

Last week at the Amadeus Airport Showcase in Cannes, France, I presented the results of  my whitepaper “Navigating the Airport of Tomorrow” commissioned by Amadeus. The paper used research conducted by JD Power on global consumer attitudes on the airline/ airport experience and perspectives obtained from some research conducted by AT Kearney on airport and airline IT pain points. I combined this with Travel Tech Consulting’s ongoing research on emerging technologies trends to come up with a vision of the Airport of Tomorrow.

The paper outlines the technology pain points from the three perspectives: the customer, the airline and the airport (including the ground handler).  Here is a snap shot of some of the resuts:

  • A new age of passenger self-service is being driven by the adoption of smartphones and tablets. The always connected traveller will expect to receive information and promotions (on an opt-in basis only) based on their status, location, personal needs and specific situation.
  • Airlines will utilise this new self-service age by redeploying airport resources to areas of specific operational challenges.
  • Airlines will embrace new interconnected DCS and PSS technology and share critical passenger information with the airport.
  • Airports which need to drive greater profitability and enhance the user experience will adopt merchandising strategies promoting airport shops transforming the airport into a modern shopping mall experience.
  • Technologies such as Near Field Communication (NFC), RFID tags and the use of tablets to enable roaming agents will have a dramatic impact on airport operations.
  • At the heart of this technological revolution is the more informed passenger. The always connected passenger will demand information and services delivered on their preferred personal computing device at all points of their journey.

For a more in-depth review of this whitepaper, please join us at the upcoming Air Transport World Webinar ” Navigating the Airport of Tomorrow” on April 14, 2011 at 11:00AM EDT.

 

 

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  • http://twitter.com/AviationExperts Aviation Experts

    Interesting article – looking very much forward to the webinar.

  • Norm Rose

    Thanks for commenting

  • Dejan

    Great presentation on ATW webinar of Always connected Traveler!

  • Norm Rose

    Dejan, Thanks for the comment. Hope you can attend the next ATW Webinar on Navigating the Airport of Tomorrow

  • Anonymous

    Radio Frequency Identification (RFID) provides for the creation of permanent luggage tags to recognize the details of the loyalty of passengers and allow the monitoring of the bag through the baggage system at the airport, the plane goes final destination.

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  • Anonymous

    Thanks for your comments. Yes the key will be RFID costs coming down and the shift in the infrastructure to support them.

  • http://www.traveltechnology.com/2012/01/why-voice-interaction-will-change-mobile-travel/ Why Voice Interaction Will Change Mobile Travel  | Travel Technology Consulting Inc.

    [...] number of intense research projects on mobile travel trends. This includes two reports for Amadeus -Navigating the Airport of Tomorrow and The Always Connected Traveler: How Mobile will Transform the Future of Air Travel. I also was [...]