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Selling
Complex Leisure Travel Online: Focus
on Dynamic Packaging Technology
TABLE
OF CONTENTS
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Executive
Summary
Research Objectives
Methodology
Market Trends
General Conclusions
Part
1 – Background
Definitions
Traditional Fixed Packaging
Static verses Dynamic Packaging
Leisure Travel Technology: Selling Vacations
Online
The Challenge of Selling Complexity Online
Consumers Embrace Packages
PCWI / Vividence Research
The Importance of Packaging to Specific
Segments
Traditional
Tour Operators
Traditional
Travel Agencies
Online
Agencies
Suppliers
Part
II – Technology Discussion
Common
Technological Themes
The
N-Tier Internet Computing Model.
Procurement
Layer -
Multi Source Procurement
Connecting
to Multiple Sources of Procurement
Air
– Published, Negotiated, Charter
Hotel
Car
and Ground Transportation
Activities
Business
Logic Layer
Dynamic
Business Rules – Maximizing Value for Each
Component
Presentation
Layer
Customized
Interfaces
Interaction
with CRM systems
Emerging
Technology Trends
The
Impact of XML and Web Services Technology
Vendor
Spotlight
Product
Offerings
Application
Syndication Technology
Vendor
Spotlight
Product
Offerings
Rich
Internet Applications
Market
Overview
Traditional
Tour Operator Software
History
and Background
Architectural
Focus
Vendor
Spotlight
Internet
Based Distribution Platforms
History
and Background
Market
Challenges and Opportunities
Architectural
Focus
Vendor
Spotlights
Online
Agencies
History
and Background
Market
Challenges and Opportunities
Architectural
Focus
Company
Spotlight
Summary
and Conclusions
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Now
Available!
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Selling
Complex Leisure Travel Online: Focus
on Dynamic Packaging Technology
by
Norman L. Rose
The
Internet has permanently altered the way
vacation packages are created and
marketed. Consumers can now purchase
packages from a variety of sites including
online agencies, hoteliers and airlines.
The choices and types of options have
never been so broad. Within the dramatic
surge of Internet travel, package sales
have emerged as a new growth category. And
within the broad category of vacation
packages a single technology has surfaced
as the “killer app” for the leisure
travel industry: dynamic packaging.
But what exactly is dynamic packaging?
To understand the subject completely,
Travel Tech Consulting in conjunction with
PhoCusWright conducted in-depth interviews
with three types of companies: traditional
tour operator software vendors, newer
Internet-based leisure travel software
platforms and the leading online travel
agencies. From these interviews, a clear
picture emerged of the evolving underlying
technology platform that is being
developed for dynamic packaging.
Selling Complex Leisure Travel Online:
Focus on Dynamic Packaging looks in depth
at the technology components needed for
true dynamic packaging and what new
technologies are coming down the pike to
help further enhance the online vacation
planning experience.
*Reserve
your copy today at the pre-publication
price and save. You will not be
charged until we ship the report. Tentative
publication date is mid-October 2004. This
offer expires October 31, 2004. |
Price: US$1,695.00
Table
of Contents
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