Smart Mobs : The Next Social Revolution
by Howard Rheingold

                                              "Howard Rheingold has impeccable timing. In the mid 80s, aware that personal computers were changing the way we think, he wrote Tools for Thought. In the early 90s, he explored how emerging digital networks were changing social groups in The Virtual Community. Twice now he's put words to important social/digital trends, years before they reach critical mass.

So when Rheingold writes a book, it's a good idea to pay attention. His new book, Smart Mobs, takes a hard look at what happens when networked virtual communication goes mobile. And it's a mind-bending read."

Design for Community Mini Review, October 27, 2002

Crossing the Chasm
by Geoffrey A. Moore

Inside the Tornado 
by Geoffrey A. Moore

                                             

This is the definitive book on technology marketing.  First published in 1991, it still provides tremendous value and insight on how software companies can  "cross the chasm" from early adopters to mainstream buyers. 

 

 

 

Inside the Tornado is the sequel to Crossing the Chasm and follows its predecessor as required reading material for today's leading business schools and industry luminaries. The book focuses on the market dynamics of hypergrowth, with a behind-the-headlines look at how companies such as Microsoft and Netscape capture dominant market shares and leap into prominence.

Communities in Cyberspace
by Marc A. Smith and Peter Kollock

                                 Editors Smith and Kollock have gathered contributors with a variety of viewpoints to examine both the "legitimacy" of community in cyberspace and to question how it operates. While the authors do conclude that communities in cyberspace are real communities, they explore the sometimes surprising ways in which cybercommunities differ from their geographically based counterparts.

Really good one for researchers, July 11, 2001

 

Futurize Your Enterprise
by David Siegel

                                          Two years after its release, the second edition of David Siegel's remains a bestselling guide to building sites that are driven by design aesthetics rather than technological prowess. Now, in Futurize Your Enterprise, Siegel takes off his Web designer hat and turns his attention to developing a corporate online presence aimed at meeting consumer needs. He cautions readers to throw off their old bricks-and-mortar mindsets and focus not on "how to build a Web site but how to  build a Web business."