The Internet has permanently altered the way vacation packages are created and marketed. Consumers can now purchase packages from a variety of sites including online agencies, hoteliers and airlines. The choices and types of options have never been so broad. Within the dramatic surge of Internet travel, package sales have emerged as a new growth category. And within the broad category of vacation packages a single technology has surfaced as the “killer app” for the leisure travel industry: dynamic packaging.

But what exactly is dynamic packaging?

To understand the subject completely, Travel Tech Consulting in conjunction with PhoCusWright conducted in-depth interviews with three types of companies: traditional tour operator software vendors, newer Internet-based leisure travel software platforms and the leading online travel agencies. From these interviews, a clear picture emerged of the evolving underlying technology platform that is being developed for dynamic packaging.

Selling Complex Leisure Travel Online: Focus on Dynamic Packaging looks in depth at the technology components needed for true dynamic packaging and what new technologies are coming down the pike to help further enhance the online vacation planning experience.

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