mission

Travel Tech Consulting, Inc. provides marketing services to software and hardware suppliers

Travel e-commerce: Travel industry automation has its roots in 1960’s technology when the airlines created the Global Distribution Systems (GDS). Historically, these closed, proprietary systems provided information in cryptic formats to the travel agency community. Internet technologies are radically changing this environment by providing a new open computing paradigm allowing leisure and business travelers access to travel information. In fact, many industry experts have cited online travel bookings as one of the primary drivers of Internet commerce. The market is just beginning to recognize that this new structure can facilitate an expanded level of interaction between travel buyer and seller. There is a significant opportunity for high-tech companies to supply both the underlying hardware needed for travel e-commerce and the software for cross-platform and cross-device computing.

The travel industry has both complex legacy systems and relationships. The market consists of a variety of sub markets, broadly divided into two categories:

The traditional and new intermediaries: Competition is fierce as many market players compete to become the primary intermediary between travel buyer and seller.

The travel suppliers: Airlines, hotels, car rental companies and other travel suppliers have launched Internet web sites for direct bookings and are exploring extranet connections with their corporate customers.

Travel Tech Consulting, Inc. can help: We assist high-tech clients in understanding, creating and executing strategies to gain market share in the travel industry.

SERVICE	BENEFIT
Create marketing strategy for travel and hospitality industries	Gain market share and secure foothold in $3.4 trillion dollar worldwide travel industry
Identify key decision makers within each market segment	More productive use of marketing time within each travel industry segment
Identify key ISVs in each market segment	Understand the key solutions that drive the market
Create detailed implementation plan	Provides clear timeline and deliverables to execute plan
Target key associations and standards initiatives	Identify key organizations that provide leadership in each industry segment
Identify channel strategy	Develop sales channel to sell products into industry segments
Create travel/hospitality training guide	Provides clear roadmap for sales force implementation
Develop global analysis by market segment	Provides the right message that fits GEO specific need