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| Traditional Leisure Travel |
| The Market: Technology is changing the underlying
infrastructure and business practices of leisure travel distribution. The traditional value chain of supplier to wholesaler to retailer has been permanently altered. Suppliers and wholesalers are becoming retailers, while retailers have embraced a
merchandising model to become wholesale package distributors. At the heart of this change is a shift from old mini-computer-based systems to open distributed technology that dynamically combines content to meet users' preferences.
Travel Tech Consulting, Inc. helps traditional
suppliers, distributors and retailers market, select and implement emerging leisure distribution technology:
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Emerging Technologies:
- Booking Engines -
A basic booking engine has become
standard on most travel Websites, and in fact deploying a GDS-based engine is rather simple with
tools currently available. What's not simple is creating a new platform for multi-source inventory integration as non-traditional inventory grows. Tying this new platform to the agent call
center providing an integrated platform
for support complex travel
reservations is the next major challenge for the leisure travel industry.
- Call Center Point of Sale
Systems - Call center agents can no longer rely on traditional GDS technology for the point of sale
(POS) interface. The new open Internet has created an environment where the customer many times has more information than their trusted agent. A new platform is needed to provide the call center agent a 360-degree view of the customer with access to both traditional and non-traditional travel inventory. A new point of sale system is also needed for the tour operator agent to automate the communication between their agency distributors and various sources of inventory.
- Dynamic Packaging -- Dynamic packaging can be defined as the combining of different travel components, bundled and priced in real time at the point of sale, in response to the requests of the consumer or booking agent. The packaging process is controlled by business rules. True dynamic packaging means that each selection made by the consumer shapes the response of the packaging system, the behavior of the component products, and the final price and component set of the package. Traditional tour operators, travel agents and resort owners need to implement dynamic packaging technology to meet emerging customer expectations and more effectively manage inventory and yields.
- Merchandizing Systems - To survive traditional travel retailers must embrace the emerging merchandizing model. This ability to "mark-up" negotiated inventory protects profit margins and allows basic packaging of travel components
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Consulting Services Focus:
- Tour Operators
- Travel Agents
- Travel Suppliers
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Travel Tech Consulting, Inc. can help procure, design or market:
- Multi-source booking engines
- Dynamic packaging technologies
- Next generation tour system technology
- Travel agent and tour operator point of
sale platforms
- Merchandising systems
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Client Profiles
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Coming
Soon!
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Selling
Complex Leisure Travel Online: Focus
on Dynamic Packaging Technology
by
Norman L. Rose
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The
Internet has permanently altered the way
vacation packages are created and
marketed. Consumers can now purchase
packages from a variety of sites including
online agencies, hoteliers and airlines.
The choices and types of options have
never been so broad. Within the dramatic
surge of Internet travel, package sales
have emerged as a new growth category. And
within the broad category of vacation
packages a single technology has surfaced
as the “killer app” for the leisure
travel industry: dynamic packaging.
But what exactly is dynamic packaging?
To understand the subject completely,
Travel Tech Consulting in conjunction with
PhoCusWright conducted in-depth interviews
with three types of companies: traditional
tour operator software vendors, newer
Internet-based leisure travel software
platforms and the leading online travel
agencies. From these interviews, a clear
picture emerged of the evolving underlying
technology platform that is being
developed for dynamic packaging.
Selling Complex Leisure Travel Online:
Focus on Dynamic Packaging looks in depth
at the technology components needed for
true dynamic packaging and what new
technologies are coming down the pike to
help further enhance the online vacation
planning experience.
*Reserve
your copy today at the pre-publication
price and save. You will not be
charged until we ship the report.
Tentative publication date is September 1,
2004. This offer expires August 31,
2004.
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Regular
price: US$1,695.00 Pre-publication
offer: US$1,395.00
Table
of Contents
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