Travel Tech Consulting, Inc. works with a technology supplier's internal team to build solutions that meet specific travel industry opportunities.

• Functional specifications documentation - Travel Tech Consulting, Inc. is skilled at creating functional specification documentation that defines in detail product requirements. This facilitates the creation of technical documentation by a client's engineering team.
  
• Customer requirements definition - New product development must meet defined customer requirements. Travel Tech Consulting, Inc. provides research to create customer requirements documentation for new product development.
  
• Product positioning strategies - Once a product is developed, Travel Tech Consulting, Inc. assists clients with identifying how the product should be positioned within the context of market needs, competitive products and immediate market opportunities.
  
• Product enhancements prioritization - Often a company can be inundated with customer requests for product enhancements. Travel Tech Consulting, Inc. helps clients understand the value of various product enhancements and helps prioritize functionality to differentiate their product and drive greater market adoption.
  
• Competitive analysis - Understanding the competition is critical in any product strategy. Travel Tech Consulting, Inc. can create a comprehensive analysis that measures functionality, relative market position and competitive product features that allows clients to successfully meet market challenges.
  
• Channel and distribution strategy - Effective distribution strategy is a key success criteria. Working with a distribution channel often provides a lower "go to market" cost, but can result in a number of challenges in successful market penetration." Travel Tech Consulting, Inc. works with clients to develop comprehensive channel strategies that yield market share gains while balancing the need to understand and influence end customer buying behavior.