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“Emerging
Trends in Wireless Technology and The Global
Travel Industry” is the first
comprehensive research study that specifically
describes the applications that will drive the
next wave of innovation for all sectors of the
travel industy. This 80-page analysis identifies essential
strategies for the supplier, software
developer and corporate manager needed to
thrive in the coming wireless environment. The
new world of the always-connected mobile
traveler is arriving faster than the industry
can adapt.
Emerging applications such as location
based services, will become a key
differentiator for the frequent traveler and
should be considered essential enhancements to
existing customer service initiatives. The study melds research from the telecommunications
and travel industries to predict on how
emerging wireless technology will dramatically
change the travel experience. This is
done from a global viewpoint discussing trends
in Asia, Europe as well as the United
States.
In
the mid 1990s, many travel executives where
not prepared for the disruptive impact of the
Internet. As a result, traditional travel
brands gave way to new entities such as
Expedia and Travelocity. The next disruptive
technology cycle has already begun.
Wi-Fi hotspots have been launched at most
airports and hotels. Smartphone adoption
is coming quickly. Despite the industry
malaise, travel suppliers and intermediaries
must start today developing the next
generation travel applications that will
enhance the travel experience “Emerging
Trends in Wireless Technology and The Global
Travel Industry” provides a roadmap to
navigate to this new world of the
always-connected traveler.
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