Consulting Services

Travel Tech Consulting, Inc. provides a comprehensive set of marketing, business strategy and technology procurement services to Fortune 1000 corporations, travel industry suppliers and intermediaries, small start-up companies, and government entities.

Strategic Marketing – Encompasses all aspects of business strategy including:

  • Company business direction and goals
  • Global strategy
  • Technology audit, evaluation and strategy

Product Marketing – Includes all aspects of the product life cycle including:

  • Functional specifications documentation
  • Customer requirement definition
  • Product positioning strategies
  • Product enhancements prioritization
  • Competitive analysis
  • Channel and distribution strategy

Technology Procurement – Encompasses the entire procurement cycle including

  • Buy or build decisions
  • Requirements definition
  • Global sourcing
  • RFI /RFP /RFQ creation
  • Proposal evaluation
  • Vendor selection
  • Vendor negotiation
  • Implementation management

Vertical Marketing Strategies– Provides insight for high tech companies who target the global travel industry

  • Industry segment market definition
  • Insight into travel industry trends
  • Understanding of traditional and emerging¬† travel industry technology
  • Identify strategic alliances
  • Develop go-to-market plans

Business Development

  • Business plan development
  • Financial Analysis
  • Target market strategy
  • Strategic alliances