April 2, 2014

NDC A Different Perspective

Tweet There has been a great deal written about IATA’s New Distribution¬†Capability (NDC). Essentially NDC is an XML standard designed to allow airlines to deliver dynamic content and price based on a traveler’s value. It shifts control over pricing from a traditional published process to a dynamic repsonse controlled by the airlines. NDC has created a lot of controversy. ¬†Major […]