personalization – Travel Technology Consulting Inc.

August 10, 2018

The Personalization Hype vs Reality

Tweet For the global travel industry, the subject of personalization has never been hotter. The number of articles, conference themes and startups pitches emphasizing personalization has reached the extreme hype phase of the cycle. In reality, the theme of personalization has been around for decades. For the travel industry, personalization has its own set of barriers especially for the infrequent […]

August 6, 2014

Airline Customer Experience Management

Tweet Earlier this year I produced a report on Customer Experience Management (CEM). CEM is a major airline trend intended to gather customer insight from all points of passenger interaction and deliver more personalized services at every customer touchpoint. The report is now available for free download (Simply click on the Image to download this report). The study reviews the state of airline CEM efforts, […]

December 6, 2011

Privacy versus Personalization

Tweet Most agree that an important trend in e-commerce is personalization. This is even more essential in the mobile environment where location, context and personalization form the cornerstone for mobile search and marketing. Disturbing news of late around how mobile devices collect our information has created shockwaves across the Web. This includes the most recent reports on Carrier IQ and how it may […]

August 16, 2011

Leisure Travel Distribution 2004, Today and Tomorrow

Tweet In 2004, I authored and published in conjunction with PhoCusWright a study entitled “Selling Complex Leisure Travel Online- Focus on Dynamic Packaging”. This research described an emerging leisure travel distribution platform based on an N-Tier architecture which blends proprietary content with external connections to deliver dynamic packages that are personalized to a consumer’s needs. I am glad that many of the concepts I described in the study have come […]

May 14, 2007

Desktop tools

Tweet I met some representatives from OTOlabs at the recent TravelCom conference in Las Vegas in April. Desktop tools such as the Southwest’s DING! application have clearly proven their value in creating a more intimate relationship with customers. OTOlabs’ is the developer of ThinkDesktop applications such as Vail Resorts’ SnowMate. I worked with Vail Resorts (as part of a PhoCusWright […]