Mobile devices are more than an additional traveler touch-point, but a new platform for new was to interact with your best customers. This distinction is significant as a platform provides new applications and capabilities that were not possible on prior devices. Mobile strategies need to encompass the entire organization and embrace overall corporate goals. Translating a company’s Web page to the mobile Web is a good first step, but today a downloadable app has become a market imperative.
With a deep understanding of all industry segment needs, Travel Tech can help with planning a comprehensive end-to-end strategy for mobile application creation and execution. Norm  Rose was the lead analyst on the 2008 PhoCusWright Special Report: Mobile: The Next Platform for Travel sponsored by major hotel chains, GDS and mobile technology companies as well as the lead analyst for the new PhoCusWright study “Mobile Hits The Mainstream” which will be released in 1st quarter 2012., Norm also authored the recent study sponsored by Amadeus entitled  “The Always-Connected Traveller: How Mobile Will Transform the Future of Air Travel”:Norm has addressed numerous audiences across the globe on the impact of mobile on the travel industry. He has been quoted on CNN and USA Today and various travel publications worldwide regarding the impact of mobile on the travel experience.

Additional mobile experts include:

.Joe Buhler Principal, buhlerworks,

Joe focuses on how the latest developments on the social Web, which includes emerging media and social networking, impact customer interaction and the effect this has on travel marketing in general and destination marketing in particular. In 2009, Joe authored The iPhone and Travel, a comprehensive review of the latest iPhone travel applications


Cathy SchetzinaCathy Schetzina/ Walsh PhoCusWright Technology Analyst
Cathy has contributed to a range of PhoCusWright research efforts as editor, author and analyst including PhoCusWright’s Online Traffic and Conversion Report, Destination Marketing: Understanding the Role and Impact of Destination Marketers and and co-authored the PhoCusWright’s Mobile: The Next Platform for Travel with Norm Rose. Her areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies