ITA Software – Travel Technology Consulting Inc.

September 13, 2011

Google Flights

Tweet The much anticipated integration between ITA Software and Google arrived today with the launch of Google Flight search. The most visible enhancement in this new interface is the instant loading of fares and schedules when you enter the city pairs. The ability to launch flights from the standard Google box which leads you to the flight page ties […]

April 8, 2011

DOJ Approves Google ITA – What does it mean?

Tweet Today’s announcement about the conditional approval by the U.S. Department of Justice of the acquisition by Google of ITA Software is sending some shock waves through the travel industry. But at the end of the day what does this really mean? Here are some of my initial thoughts: General search becomes meta-search – There are very valid reasons why sites […]

July 27, 2010

Google / ITA and the GDS

Tweet Now that the Google acquisition has been announced a great deal speculation has emerged as far as Google’s intentions. Given the fact that regulatory approval is required and that the deal has not been completed, ITA itself has been unable to speculate on Google’s strategy. Google has devoted some energy in stating that it will not become a seller […]

April 27, 2010

Google and ITA Software

Tweet A lot has been written about the possible acquisition of of ITA Software by Google since it first appeared in the press last week. The travel technology blogosphere has been active with all sorts of speculation. Before I give you my take on the potential $1Billion buyout, I thought I would summarize some of the current themes that have […]

July 16, 2008

GNEs and GDS bypass

Tweet I just returned from a two week business trip to the Middle East working with a client in Kuwait. I’ve fallen behind again in my blog entries and I will try to rectify that over the next few days. First up, a discussion of a recent article in Flight Magazine about demise of the so called “GNEs” (GDS New […]

March 5, 2008

Farelogix and ITA software: An update on GNEs

Tweet A news release late last month announced a new relationship between Farelogix and ITA Software. First a bit of disclosure, Farelogix has been a Travel Tech Consulting Inc. (TTCI) client and I have known the founder of ITA Software since 1997 when I participated in a presentation at Sun Microsystems (another TTCI client) where Jeremy Wertheimer first presented the […]