social media – Travel Technology Consulting Inc.

December 1, 2011

Where in the World is Norm Rose?

Tweet With all due respect to the classic children’s TV show and game Carmen Sandiego, I have borrowed the show’s tag line having just completed a grueling travel schedule that took me to London, Washington DC, Miami, Rome and Amsterdam all within a five week period. These trips involved client technology engagements and speeches to various audiences. My Miami stop was to participate as Co-Chair of the […]

August 16, 2011

Leisure Travel Distribution 2004, Today and Tomorrow

Tweet In 2004, I authored and published in conjunction with PhoCusWright a study entitled “Selling Complex Leisure Travel Online- Focus on Dynamic Packaging”. This research described an emerging leisure travel distribution platform based on an N-Tier architecture which blends proprietary content with external connections to deliver dynamic packages that are personalized to a consumer’s needs. I am glad that many of the concepts I described in the study have come […]

August 16, 2011

Smart Mobs – Now a Reality

Tweet One of the most influential and clairvoyant books on mobile trends is Howard Rheingold’s 2002 Smart Mobs. Howard accurately predicted many of the trends we now see as common such as: The growth of smartphones The intersection between mobile and social media The use of mobile devices to mobilize protests (thus the term Smart Mobs). This last point came into clear focus with the Middle East Arab Spring and […]

August 6, 2010

Video on Social Media, Social Networking and the Social Web

Tweet This video talks about the differences between a narrow focus on social media (brand integrity and promotions) versus an understanding of a given brand’s social graph. Please check out this blog post and video I recorded back in March with Marc Smith from Connected Action Consulting Group using NodeXL, an open source social graph mapping tool, which compares the […]

January 12, 2010

Social Media – Understanding the Community

Tweet With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company’s brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are […]