Back in October I had the pleasure of speaking at the first Adventure Travel World Summit in Seattle. This was a super event that brought together for the first time a variety of outdoor and multi-cultural providers. The content was top notch and the attendees represented the leaders in this segment. A recent study by Cendant stated that ” (the next generation of consumers) will challenge traditional vacations as they seek, on average, up to four very different experiences a year. A passion for ‘doing’ rather than ‘having’ will double the number of consumers flying by 2020. ” This passion for doing reflects both adventure type of travel as well as multi-cultural trips. We all need to keep our eye on this segment.