Online Travel

Online Travel is now a major force in global travel commerce. OTAs such as Expedia, Travelocity, Orbitz and Priceline dominate the US online scene and are growing their international brands. Meta-search players such as Kayak, Fly.com and Bing! Travel provide powerful comparison shopping platform. With new major brands emerging throughout the globe, international growth of online travel has accelerated . Traditional travel suppliers and intermediaries use online sites to drive direct distribution and build stronger customer relationships.

As a strategic partner with PhoCusWright, Travel Tech Consulting has full access to all of PhoCusWright’s research on global online trends. Our consultants can help formulate comprehensive online strategies and recommend tools for e-commerce, content management, CRM, and online booking. Norm Rose has worked with companies in Europe, The Middle East, Asia and North America on online strategy and technology infrastructure.

Additional Online Travel Experts Include:
Vela McClam-Mitchell, CEO of Market Designs, LLC
Vela has an extensive, worldwide managemnt background in online travel and eCommerce business development, product marketing and sales. As Vice President of eCommerce Vela was one of the creators of Worldspan’s eCommerce business unit. Vela was instrumental in negotiating agreements with Expedia, Orbitz and Priceline which grew Worldspan into the largest market share holder in online travel distribution
Carroll Rheem, Director Research, PhoCusWright
Carroll contributes in-depth market reports, survey findings, and analysis for PhoCusWright’s Global and European Edition Research Subscription, Special Reports and custom client needs in her role as director, research. As the author of PhoCusWright’s Consumer Travel Report and Going Green: The Business Impact of Environmental Awareness on Travel, one of her core areas of focus is consumer research. Carroll also leverages her experience in hotel distribution for publications including PhoCusWright’s U.S. Online Travel Overview, and oversees content for the PhoCusWright Research Subscription: European Edition.
Cathy SchetzinaCathy Schetzina, PhoCusWright Technology Analyst
Cathy has contributed to a range of PhoCusWright research efforts as editor, author and analyst including PhoCusWright’s Online Traffic and Conversion Report, Destination Marketing: Understanding the Role and Impact of Destination Marketers and and co-authored the PhoCusWright’s Mobile: The Next Platform for Travel with Norm Rose. Her areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies