In an effort to answer my prior blog entry regarding the commodification of self-booking technology, I am pleased to announce a new joint research study with PhoCusWright. As most of you know I have a long association with Philip’s organization as an analyst and subcontractor on multiple projects over the last 6 years. In 2003, we jointly published a study on Dynamic Packaging technology. In a similar fashion this new study will look at corporate travel technology trends particularly as it relates to the implementation of Travel 2.0 technology. We are targeting late May- early June for the publication. It will be available as part of the PhoCusWright Channel as well as available both at the PhoCusWright and Travel Tech Consulting online stores.
Here’s the abstract:
Abstract: Traditionally the corporate travel market has lagged in the adoption of emerging technologies. Despite this fact, technology for self booking, corporate portals, meetings management, business intelligence, expense management, risk management and the aggregation of content has become a key part of the travel management process. Services, such as consulting and account management also depend heavily on technology for analysis and support. With the emergence of Travel 2.0 technologies in the consumer market, how are corporate providers reacting to these trends? This study will take a look at key TMC and corporate travel software applications reviewing current functionality with an eye on future development. The research will showcase unique product offerings from software developers and TMCs reviewing vendors’ plans for adding Travel 2.0 features such as user generated content and rich Internet UIs using technologies such as AJAX.