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WiMax verses 3G, 4G and Beyond

The Tech industry has been talking about ubiquitous computing for some time. Any observer would agree that it has become common place for business people to multi-task – e.g. listening to a speaker while reading one’s email, but the fact is that this only the beginning of our always connected future. An interesting battle has emerged between the traditional telecom players who are offering 3G (Third generation) wireless networks with some now talking about 4G capabilities. An alternative trend is the emergence of WiMax, a broadband technology that could be thought of as Wi-Fi on steroids. With telecom and tech companies such as Sprint and Intel embracing WiMax, many perceive the wireless roadmap as a “fork in the road”. Rather than 3G verses WiMax, a blending of the two technologies seems to be more likely. Devices such as the Apple I-Phone with built in WiFi point to a hybrid future where both traditional telecom and WiMax networks co-exist is more likely. The wild card in this game is Google. For many months the blogosphere has been chasing rumors that Google is building their own mobile device that will compete head to head with traditional offerings from Nokia, LG and Motorola as well as the Apple iPhone. No matter which network becomes dominant the days of the always connected traveler are here to stay and all travel companies must develop m-commerce strategies to reflect this fact.