Apple launched its App store in March of 2008 permanently changing the way mobile applications are distributed. Today there are over 15,000 apps in the iPhone store, but there’s a lot more to come….
New app stores have been announced from RIM Blackberry, T-Mobile and Google. There has also been some speculation that both Microsoft and Nokia may be launching apps stores.
So what does this mean to the travel industry? Sometime in the not to distant future we may be looking at over 100,000 downloadable applications available from a variety of sources. The percentage of applications that fall into the travel, location based services and navigation categories will likely be high. The travel industry needs to create applications today for the current app stores from Apple, RIM Blackberry and T-Mobile. These apps should not simply be retreads of their current Website but include innovative ways to combine location, context and personalization into delivering unique value to the business and leisure traveler.