William Carroll, PhD

Company/Title:Owner, marketing Economics
Focus / Expertise:Hospitality management strategies with strong focus on online and distribution.
City/Country: Ithaca, NY, USA

Bill is considered one of the foremost experts on revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for organizations in the hospitality market. Dr. Carroll co-authored Phocuswright's U.S. Online Travel Overview Eighth Edition and authored Phocuswright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University’s Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. He holds a BA in Economics from