In 2004, I authored and published in conjunction with PhoCusWright a study entitled “Selling Complex Leisure Travel Online- Focus on Dynamic Packaging”. This research described an emerging leisure travel distribution platform based on an N-Tier architecture which blends proprietary content with external connections to deliver dynamic packages that are personalized to a consumer’s needs. I am glad that many of the concepts I described in the study have come to fruition.
Since 2004 I have been involved with a number of technology procurement projects around leisure travel distribution and dynamic packaging. These projects have kept me up to date with offerings from vendors across the globe. The N-Tier architecture I described has now become standard with many vendors also embracing a Software as a Service (SaaS) model for delivery of their solution. Despite these advancements there are a few areas that seem to be lacking in current vendor offerings. These include: