Dynamic Packaging

August 10, 2018

The Personalization Hype vs Reality

For the global travel industry, the subject of personalization has never been hotter. The number of articles, conference themes and startups pitches emphasizing personalization has reached the extreme hype phase of the cycle. In reality, the theme of personalization has been around for decades. For the travel industry, personalization has its own set of barriers especially for the infrequent leisure […]
August 16, 2011

Leisure Travel Distribution 2004, Today and Tomorrow

  In 2004, I authored and published in conjunction with PhoCusWright a study entitled “Selling Complex Leisure Travel Online- Focus on Dynamic Packaging”. This research described an emerging leisure travel distribution platform based on an N-Tier architecture which blends proprietary content with external connections to deliver dynamic packages that are personalized to a consumer’s needs. I am glad that many of the concepts I described in the study have come to […]