February 17, 2009

How will Twitter impact the Travel Industry?

In spite of tough economic times, the microblogging site Twitter continues to receive funding. I have to admit that even though I have a passion around all things related to emerging technologies, I have had some trouble understanding how Twitter fits into the mix and how it can impact the travel industry. That recently became much clearer. The concept of […]
March 26, 2008

American Airlines Facebook Widget

American Airlines announced today the release of a widget for Facebook in an effort to “understand how consumers interact with one another”.” The tool allows Facebook users to share trips within their network and comment about their experiences. American has always been a leader online going all the way back to the late 1990s when they introduced an early attempt […]
November 28, 2007

Backlash from the Facebook Beacon advertising program

Facebook’s attempt to exploit its social network for advertising purposes has raised some major concerns from their users. The Beacon advertising platform is designed to broadcast purchases made by users to their social network. The issue has been taken up by the progressive political organization, MoveOn.org claiming the program violates privacy. Over 50,000 Facebook users have signed the MoveOn.org petition […]
October 15, 2007

Why Social Networking Matters for the Corporate Travel Market

The BEAT recently covered my NBTA presentation on Web 2.0 and the release of my new study “Corporate Travel Technologies: Today and Tomorrow“. In the article Jay projects a somewhat skeptical view on whether social networking apps will ever appear in the corporate travel industry. I understand Jay’s skepticism. Throughout my 25 years in the corporate travel industry, I have […]