ITA Software

September 13, 2011

Google Flights

  The much anticipated  integration between ITA Software and Google arrived today with the launch of Google Flight search. The most visible enhancement in this new interface is the instant loading of fares and schedules when you enter the city pairs. The ability to launch flights from the standard Google box which leads you to the flight page ties general […]
April 8, 2011

DOJ Approves Google ITA – What does it mean?

  Today’s announcement about the conditional approval by the U.S. Department of Justice of the acquisition by Google of ITA Software  is sending some shock waves through the travel industry. But at the end of the day what does this really mean? Here are some of  my initial  thoughts: General search becomes meta-search – There are very valid reasons why sites such […]