Travel Technology

May 5, 2022

Rethinking the Role of Online Booking Tools in Corporate Travel

Tweet Way back in the early 2000s I was asked to address a session at Oracle Corporation shortly after they had acquired e-Travel. I was introduced as the “grandfather” of self-booking tools. This title reflected my early adoption of this tech at Sun Microsystems and the fact that I authored the first analysis of OBTs back in the late 1990s. […]
March 24, 2022

How Clear Payment Flows Build Trust in Online Platforms

Tweet How Clear Payment Flows Build Trust in Online Platforms Payment clarity is one of the strongest signals of trust in any online platform. In travel technology, customers want to know when they are charged, what is refundable, how changes are handled and which fees may apply. A confusing checkout flow can damage trust even when the product itself is […]
August 12, 2021

How Localization Improves Digital User Experience

Tweet How Localization Improves Digital User Experience Localization is more than translation. In travel technology, a platform must understand currencies, markets, payment habits, booking behavior, legal expectations and cultural preferences. A user booking a trip from one country may expect different payment methods, customer support options or date formats than a user from another region. The same principle applies to […]
March 17, 2021

The Philip Wolf I Knew

Tweet Philip’s passing yesterday was a shock for all who knew him, but for me it was extremely personal. My journey with Philip Wolf goes back nearly 30 years and I can state emphatically that Philip fundamentally had a positive impact on my life in countless ways and has had a lasting dramatic impact on the global travel industry.     […]
March 17, 2021

The Philip Wolf I Knew

Tweet Philip’s passing yesterday was a shock for all who knew him, but for me, it was extremely personal. My journey with Philip Wolf goes back nearly 30 years and I can state emphatically that Philip fundamentally had a positive impact on my life in countless ways and has had a lasting dramatic impact on the global travel industry. As […]
March 17, 2021

The Philip Wolf I Knew

Tweet   Philip’s passing yesterday was a shock for all who knew him, but for me, it was extremely personal. My journey with Philip Wolf goes back nearly 30 years and I can state emphatically that Philip fundamentally had a positive impact on my life in countless ways and has had a lasting dramatic impact on the global travel industry. […]