Norm Rose – Page 12 – Travel Technology Consulting Inc.

April 20, 2010

Ancillary Fees and Merchandizing

Tweet The media is filled with stories on airline ancillary fees especially with Spirit Airlines announcing a fee for carry-on baggage and Ryanair contemplating pay toilets. These charges represent a much bigger change in travel distribution than simply paying for services that were previously free. From multiple industry sources it is clear to me that we are only at the […]

March 22, 2010

Airline Twitter Network Analysis with NodeXL

Tweet Travel Tech Consulting, Inc. and Connected Action Consulting Group LLC have put together a brief video presentation that provides insight into network analysis for airline Twitter feeds using the open source tool NodeXL. Network analysis goes beyond simply monitoring brand or promoting specials using social media. Network analysis allows travel companies to understand who are the key influencers in the […]

March 8, 2010

Yes UA Breaks Guitars Does Impact Loyalty

YouTube video does impact loyalty

March 5, 2010

The Splinternet and Travel Distribution

How the rise of the Splinternet will change travel distribution

January 26, 2010

IPhone Hits the Enterprise

Tweet With eWeek reporting that 70% of the Fortune 500 are evaluating iPhone for the enterprise, the corporate travel industry needs to take note. From my view the debate is over regarding download verses mobile Web. Transcoding your Web page for the mobile browser is still important, but the value of a downloadable app for a company’s brand and the […]

January 12, 2010

Social Media – Understanding the Community

Tweet With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company’s brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are […]