Norm Rose – Page 3 – Travel Technology Consulting Inc.

April 21, 2020

Business Travel Post-Covid 19, A New Reality

Tweet Business travel has halted, when it re-emerges, processes and procedures will change permanently.It is official, business travel has come to a complete halt. The chaos caused by Covid-19 is a serious threat to all who make a living in the business travel industry. On April 20th, a NY Times article reinforced the fact “Business Travel Has Stopped. No One […]

April 16, 2020

VR and AR Find New Relevance

Tweet Will people use VR to experience virtual vacationing during the Covid-19 pandemic? That was the question I received last week from a reporter from CNBC. My response was that yes, some will seek a break from their shelter at home confinement and use VR to escape, but I believe a more important role of VR is travel planning. Both […]

April 15, 2020

The Most Important Emerging Tech That Will Find New Relevance in a Post-Covid-19 World

Tweet If I had to name one of the most important emerging technologies that will find new relevance in a post Covid-19 travel world, it would be wearables. That may sound surprising as we clearly see that VR and AR are finding new value during the pandemic (more on that in a subsequent blog). There is clearly new focus on […]

April 9, 2020

Relaunch of Travel Tech Consulting Blog – Insight from our industry experts

Tweet It was August 2001 and I was contacted by the press regarding travelers’ willingness to adopt iris scanning as part of the airport security process. My response was simple, I didn’t think travelers would be willing to put up with the extra time required for iris scanning as thus it would not be widely adopted. Then 9-11 happened and […]

October 10, 2018

Connecting the Dots – NDC, Mobile and Personalized Offers

Tweet We are in the midst of a radical restructuring of air travel distribution. We have heard for the last 5 years that IATA’s New Distribution Capability (NDC) will drive a new era of airline retailing. In recent speeches at a variety of industry events, Yanik Hoyles, Director of the NDC Program at IATA, emphasized that NDC is all about […]

August 10, 2018

The Personalization Hype vs Reality

Tweet For the global travel industry, the subject of personalization has never been hotter. The number of articles, conference themes and startups pitches emphasizing personalization has reached the extreme hype phase of the cycle. In reality, the theme of personalization has been around for decades. For the travel industry, personalization has its own set of barriers especially for the infrequent […]