Norm Rose – Page 5 – Travel Technology Consulting Inc.

April 2, 2014

NDC A Different Perspective

Tweet There has been a great deal written about IATA’s New Distribution Capability (NDC). Essentially NDC is an XML standard designed to allow airlines to deliver dynamic content and price based on a traveler’s value. It shifts control over pricing from a traditional published process to a dynamic repsonse controlled by the airlines. NDC has created a lot of controversy. Major […]

March 5, 2014

The Open Booking Debate

Tweet Over the last 18 months I have sat back and observed the heated debate over open booking. My strongest critic of this debate is not about the pros and cons (though I will share that in a moment), but on how definitions vary across articles and thus cloud the very essence of the debate. So before I give you […]

March 3, 2014

The Dark Side of Travel and Big Bang Disruption

Tweet As a consultant over the last 19 years, I have traveled a great deal, but my travel experiences have mostly been sheltered from the challenges faced daily by the average traveler. This is particularly true as a top status frequent flyer with my favorite airline, traveling business class internationally and using CLEAR to bypass security lines at US airports. […]

March 13, 2013

Travelport Breaks Ranks and Agrees to Integrate AA Direct Connect

Tweet Today’s Travelport /American Airlines announcement marks a watershed moment in airline travel distribution. Over the last six months the two camps seemed to be solidifying their positions. On the airline side the purchase of the Open Axis Group schema by ATPCO followed by the IATA’s announcement that their New Distribution Capability (NDC) would embrace the same Open Axis Group standard, aligned the airline distribution approach around a […]

February 19, 2013

The Future of Travel Distribution – Presentation at Farelogix Media Day

Tweet I was in Miami last week attending the Farelogix Media Day. My presentation entitled The Future of Travel Distribution can viewed via SlideShare. Part of my presentation discussed how competing consumer ecosystems (Apple, Google, Amazon, Facebook) provide unique content and purchasing paths via mobile devices. Over the next five years mobile devices (including tablets) will become the foundation for most travel e-commerce. As a […]

April 30, 2012

The Impact of Mobile OS on Travel Distribution

Tweet Update: July 10th 2012 – Apple awarded iTravel Patent! The approaching wave of mobile OS travel buttons (Apple iTravel, Google Travel, Bing!Travel Mobile) need to be viewed within a historical context of travel distribution. At the heart of these efforts is a new customer interface for travel. During the pre-Web days, traditional travel agents controlled distribution through their mastery of GDS […]