April 30, 2012

How Can Regional TMCs Adapt to New Financial Models?

The corporate travel market has always been a bit of a paradox. Non-travel industry observers might assume that the big four Travel Management Firms (TMCs) – American Express, Carlson Wagonlit, BCD Travel and HRG – own 80% of the corporate market (the Pareto principle). Though these four TMCs do dominate the Fortune 500, overall they represent less than 50% of the […]
March 8, 2012

How OS Travel Buttons (iTravel, Google Travel) Will Change the Mobile Travel Landscape

It has been nearly 2 years since Apple filed the patent for iTravel, a comprehensive effort to capture the full cycle of travel booking, itinerary management and airport check-in. Last spring, Google completed its acquisition of ITA software and last September Google launched Flight Search while continuing to add features to its Hotel Finder. Also last year, RIM BlackBerry private […]
January 31, 2012

Why Voice Interaction Will Change Mobile Travel

Last year I completed a number of intense research projects on mobile travel trends. This includes two reports for Amadeus –Navigating the Airport of Tomorrow and The Always Connected Traveler: How Mobile will Transform the Future of Air Travel. I also was the  lead analyst for the PhoCusWright Special Report Mobile Hits the Mainstream.  These projects involved in-depth interviews with technology and travel […]
December 6, 2011

Privacy versus Personalization

  Most agree that an important trend in e-commerce is personalization. This is even more essential in the mobile environment where location, context and personalization form the cornerstone for mobile search and marketing. Disturbing news of late around how mobile devices collect our information has created shockwaves across the Web. This includes the most recent reports on Carrier IQ and how it may be […]
December 1, 2011

Where in the World is Norm Rose?

With all due respect to the classic children’s TV show and game Carmen Sandiego, I have borrowed the show’s tag line having just completed a grueling travel schedule that took me to London, Washington DC, Miami, Rome and Amsterdam all within a five week period. These  trips involved client technology engagements and speeches to various audiences. My Miami stop was to participate as Co-Chair of the PhoCusWright […]
September 13, 2011

Google Flights

  The much anticipated  integration between ITA Software and Google arrived today with the launch of Google Flight search. The most visible enhancement in this new interface is the instant loading of fares and schedules when you enter the city pairs. The ability to launch flights from the standard Google box which leads you to the flight page ties general […]